Fourth Edition of the International Conference on Research in Applied Mathematics and Computer Science ICRAMCS 2022
 March 24-25-26, 2022
Online and Face-to-Face Conference

ICRAMCS, 4 (2022) | Proceedings ISSN: 2605-7700

Research Communication | Open Access
Volume 2022 | Communication ID 497
Predictive Analytics in Email marketing based on Machine Learning Tools
Kenza Bayoude, Ayoub Esswidi, Soufiane Ardchir, Mohamed Azzouazi
Academic Editor: Youssef EL FOUTAYENI
Received
Accepted
Published
February 04, 2022
March 03, 2408
April 15, 2408

Abstract: In the context of the transition to the digital economy with the evolution of prediction techniques, many sectors that are all concerned by the exploitation of data collected in real time from prospects and customers [1], have profoundly transformed. Email marketing campaigns is among these sectors, it help to increase the sale of products and to target customers efficiently. It is possible to exploit large amount of information to guide marketing decisions using machine learning tools by extracting customer data ,detecting patterns and predicting future customer behavior [2-3] for better ...