Fourth Edition of the International Conference on Research in Applied Mathematics and Computer Science ICRAMCS 2022
 March 24-25-26, 2022
Online and Face-to-Face Conference

ICRAMCS, 4 (2022) | Proceedings ISSN: 2605-7700

Research Communication | Open Access
Volume 2022 | Communication ID 332
Using the K-means clustering method for customers segmentation based on their Lifetime value
Doae Mensouri, Abdellah Azmani, Monir Azmani
Academic Editor: Youssef EL FOUTAYENI
Received
Accepted
Published
January 30, 2022
March 03, 2285
April 15, 2285

Abstract: Businesses increasingly derive more revenue from building and maintaining long-term relationships with their customers. Therefore, it is essential to build refined strategies based on customer relationship management [1], with the aim of increasing turnover and profits [2] while retaining customers [3]. With this in mind, customer segmentation, which is at the heart of marketing strategy [4], makes it possible to determine the answers to questions relating to the amount of investments to be made, the marketing campaigns to be organized and the development strategy to be implemented in ...